Built by operators who hated their CRM.
AutomateBolt started in 2021 with a simple question — why does every revenue team apologize for the CRM they pay six figures for? Four years later, the answer is replacing that CRM, in 60+ countries.
CRMs were designed for managers. We're building one for reps.
The CRMs every team grew up with were really reporting tools wearing a friendly face. Reps tolerated them. Managers nagged. And the data — the actual thing the CRM was for — got more wrong each quarter.
We decided the only way to fix that was to design from the rep's seat outward: a workspace they want to open in the morning, that does the busywork for them, and quietly produces clean data as a side effect.
Today, more than 12,000 revenue teams across SaaS, real estate, agencies, finance, and healthcare run on AutomateBolt — and we are just getting started.
Five principles we won't compromise on.
Reps before reports
If reps don't love it, the data is garbage and no manager dashboard will save you. Adoption is the only metric that matters.
Calm interfaces win
A CRM that fights for attention is a CRM that gets ignored. We obsess over reducing visual noise on every screen.
Automate the boring
If a human is typing a value that another system already knows, the CRM has failed. Period.
Honest pricing
No paywall games, no surprise overage bills, no required annual contracts for the basics. Trust compounds.
The team that points the ship.
Operators, designers, and engineers who collectively spent two decades miserable in other CRMs — then decided to build the one they wished existed.
Anika Velmurugan
Co-founder & CEOFormer VP Revenue at a 400-person SaaS. Built three pipelines before deciding to build a CRM instead.
Tomás Arenas
Co-founder & CTOBuilt distributed systems at two unicorns. Believes infrastructure should feel boring on purpose.
Reema Okafor
Chief Product Officer15 years designing tools for sellers, marketers, and CS teams who quietly hated every previous one.
Hugo Lindqvist
Chief Marketing OfficerSpent a decade in B2B marketing teams that distrusted the CRM. Now in charge of one worth trusting.
A team built around customer outcomes.
Revenue teams in 62 countries trust AutomateBolt as their system of record.
Annualized run-rate of pipeline flowing through AutomateBolt in 2025.
Average across G2, Capterra, and verified review platforms.
Engineers, designers, support, and field operators across six time zones.